About Modern Acupuncture
Be part of the fasting growing franchise concept in the healthcare industry. Modern Acupuncture is the perfect opportunity to combine an entrepreneurial spirit seeking a proven and successful franchise model with the desire to make a difference and positive impact with your business.
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  (480) 999-5505 ext. 1
The Modern Acupuncture
mission is really quite
To Make Your Life Better.

Our Mission

Quite simple really. To make your life better

The Fastest Growing
segment of alternative

The Demand

Delivering the benefits of acupuncture to the masses

Our management team is
Knowledgeable. Experienced.
Rapid Growth Regional Developer Model


20+ years creating sustainable & successful franchises

We offer an UNMATCHED
acupuncture experience
Value proposition that is superior to the competition

Simple Model

Designed on consumer wants & needs

Delivering Acupuncture
in a way that has NEVER
been done before
CONVENIENT, affordable and accessible


Acupuncture like it's never been done before

Our Mission

The Modern Acupuncture mission is: To Make Your Life Better. A mission we do not take lightly from our corporate offices to each clinic experience across the nation.

We have a 20+ year track record of creating sustainable brands backed by operating systems that result in loyal and successful franchisees. Our approach to acupuncture is simple and innovative.

We deliver affordable acupuncture in first-class high traffic retail shopping centers with convenient hours including nights and weekends.

Business Model

We offer the consumer an unmatched acupuncture experience and value proposition that is superior to the competition. Modern Acupuncture was designed based on consumer wants and needs, and we proudly offer acupuncture treatments to the public.

Each nationwide location offers the natural health benefits of acupuncture in highly accessible locations. Our retreat-like setting allows you to relax and escape from your day, while experiencing the healing and well-being benefits of acupuncture. Our hours accommodate busy schedules and our affordable price plans keeps patients loyal to our clinics. Modern Acupuncture is a business model that appeals to everybody.

  • Proven membership model
    predictable reccurring monthly revenue
  • Minimal staff needed
    5-6 employees for a new unit
  • Digital web based patient files
    web-based cloud platform
  • No insurance or accounts receivables to chase
  • Minimal non-perishable
    inventory to track
  • Convenient hours
    of operation including nights and weekends
  • User friendly software designed
    to be simple with automated
    monthly billing

  • Franchise Times Cover

Meet Our TeamCo-Founders / Management Team

Matt Hale

In 2016, Matt began his endeavor as Chief Executive Officer of ACU Development, LLC, franchisor of MA Modern Acupuncture. Prior to that time, Matt was both Vice President of Operations and a founding member of the management team at The Joint Chiropractic, with the likes of the founder of Massage Envy.

Matt’s leadership in the development of a strategic operational infrastructure played an integral part in growing the brand from eight units in 2010 to more than 340 open in 27 states in a six year period. He was also a key member of the team that took the company public in 2014. Matt has also owned and operated his own franchise restaurant, giving him a deep understanding of franchising that he draws upon as CEO of MA Modern Acupuncture.

Chad Everts

Chad became the Chief Development Officer for ACU Development, LLC, franchisor of MA Modern Acupuncture in September, 2016. Prior to that time, Chad was Vice President of Development and a founding member of the management team at The Joint Chiropractic for six years, with the likes of the founder of Massage Envy.

Chad is the co-founder and co-owner of Noodles Management, the franchisor of the restaurant concept Nothing but Noodles, which currently has several franchise locations in the South-East region of the United States.

Stephen Gubernick, DC

Dr. Gubernick has been with ACU Development, LLC, franchisor of MA Modern Acupuncture’s Chief Clinical Officer since September 2016. For the last five years, Dr. Gubernick has owned and operated a The Joint chiropractic franchise clinic in Scottsdale, AZ.

He has been a licensed chiropractor in the State of Arizona since January 2010, and has his certification in acupuncture. Prior to owning a The Joint chiropractic franchise, he owned his own chiropractic practice in Scottsdale, AZ.

Robert Doane, EAMP, LAc.

Bob has been practicing Chinese medicine for 19 years and his clinic is the largest privately owned Chinese medical clinic in the U.S., routinely seeing 100 to 125 clients a day. Doane also teaches his methods to Chinese and Western doctors in 36 countries. He has been, and continues to be the keynote speaker at the largest Chinese medical forum in the world, TCM World Kongress in Rothenburg, Germany.

Robert is creating the new hire training for the licensed acupuncturist, assisting in the development of ongoing consumer education as well as providing oversight of the ongoing training of the brand’s licensed acupuncturists.

Mike Nesteby

Mike has been the Chief Information Officer for ACU Development, LLC, franchisor of MA Modern Acupuncture since September 2016. Prior to that time, Mike was the Director of I.T. at The Joint Chiropractic since 2011 and was responsible for implementing technology infrastructure that could scale with The Joint's rapid growth.

His technical disciplines include programming, system design & architecture, project management, hardware, digital marketing and security. He brings over 15 years of experience working in I.T. and 8+ years of working in the franchise industry.

Chris O'Neal

Chris has been a Director for ACU Development, LLC, franchisor of MA Modern Acupuncture since September 2016. He is the owner of SurgCenter Development – the largest developer of ambulatory surgical centers in the United States, with more than 185 de novo centers developed to date in 26 states. He is a Regional Developer and Franchisee with The Joint Chiropractic and currently owns 54 franchise licenses and operates 27 The Joint Chiropractic franchises in five states. He is also the owner of Kynd Cannabis Company, the leading Nevada cannabis company for cultivation, production, and retail dispensaries. In addition, Mr. O’Neal has owned and operated three franchise locations for Famous Dave’s BBQ and Blackline Partners Inc., a regional bookkeeping and tax preparation business, with 32 locations in California.

Dr. Charles Anderson

After spending decades, training, teaching, researching, and caring for fragile babies as a Newborn ICU physician in some of the world’s premiere hospital systems, Dr. Anderson began to imagine a world where people had better access to high quality, high value, general health and wellness solutions. In 2011, after running business development and M&A for one of the largest healthcare systems in New England, Dr. Anderson formed a private equity firm allowing him to roll up his sleeves to acquire and scale health and wellness businesses. As the COO working with his team to build one of the largest Planet Fitness franchise groups (currently 75+ locations across North America), Dr. Anderson is excited to leverage his vast healthcare and multi-unit franchise experience as the Modern Acupuncture Regional Developer for MA, CT and RI.

Scott Goodson, StrawberryFrog

Scott is an entrepreneur, angel investor, and currently founder/CEO of StrawberryFrog, the world’s first Movement Marketing, Advertising and Design company based in NYC. He is the author of the best-selling book ‘Uprising: how to build a brand and change the world by Sparking Cultural Movements’ through McGraw Hill. Scott has launched and accelerated the growth of numerous businesses such as Google, European Wax Center, Sabra Hummus, which grew to billion-dollar businesses. He led the strategic and creative efforts for some of the world’s most iconic brands such as Heineken, Jim Beam, Emirates Airline, Diet Coke, Smart Car and Pampers. Scott, his wife and his two sons live outside Manhattan.

Modern Acupuncture BuzzMedia Segements featuring Modern Acupuncture

Cronkite PBS - Acupuncture Mainstream
AZTV - Acupuncture for Chronic Pain
ABC15 - Acupuncture for Headaches

Keep current about all future news, patient testimonials and educational segments featured exclusively on our YouTube channel.

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Why Acupuncture?Purpose, History, Opportunity and Benefits


DEFINITION: Acupuncture involves the insertion of extremely thin needles through your skin at strategic points on your body.

HISTORY: Acupuncture is believed to have originated around 100 BC in China, around the time The Yellow Emperor's Classic of Internal Medicine (Huangdi Neijing) was published.

PURPOSE: Acupuncture is used mainly to relieve discomfort associated with a variety of diseases and conditions.


Industry statistics and data on acupuncture is inconsistent, under reported, and typically grouped into the general category with other alternative health care related professions including vitamins and supplements.

  • Thousands of acupuncturists graduate from college annually seeking employment.
  • There are over 50 acupuncture colleges in United States which is greater than the amount of acupuncture colleges in China.
  • There are approximately 32,000 to 35,000 licensed acupuncturists in the United States. Industry experts project that there are thousands of acupuncturists that have allowed their license to expire due to the difficulty of finding gainful employment. We believe the national development and job opportunities created by Modern Acupuncture will motivate many of them to return to their trained profession.
  • The median annual salary of an acupuncturist (1-4 year’s experience) is $45,000 according to Payscales Real Time Salary.
  • The Mayo Clinic has adopted the practice of acupuncture nationwide.
  • The US Military is regularly using acupuncture to treat PTSD and chronic pain.
  • Due to the profession being un-organized and fragmented, acupuncture has failed to penetrate major markets such as chronic pain, depression, cosmetic, and wellness. The proven results of acupuncture care in these markets yield a huge opportunity.


  • PROFESSIONAL CLINICS are rarely found in highly visible, convenient locations
  • IT ISN’T AFFORDABLE for most families
  • ACUPUNCTURE CLINICS often have limited or inconvenient hours
  • EXISTING ACUPUNCTURE CLINICS don't spend adequate time or resources on patient education
  • ACUPUNCTURE IS UN-ORGANIZED, fragmented, under-delivered, and in a constant state of chaos.


  • DELIVER ACUPUNCTURE in a way that has never been done before
  • MAKE ACUPUNCTURE CONVENIENT, affordable and accessible
  • BETTER HOURS OF OPERATION: nights and weekends
  • NATIONAL SCALING yielding marketing efficiencies and brand awareness for the first time in the history of acupuncture in the US.

Successfully Treats

  • CHRONIC PAINOpen or Close

    It is estimated that over 100 million Americans suffer from chronic pain* (pain lasting for more than three months) with back, headache and joint pain being the most common complaints. Studies have shown that acupuncture helps alleviate chronic pain and it comes without the side effects of more common treatments like surgery and prescription medications.

  • ANXIETY & STRESSOpen or Close

    Stress has become part of everyday life and when unchecked it can lead to more serious concerns. Acupuncture has been proven to reduce stress, preventing the onset of several chronic conditions including anxiety , head and neck pain, weight gain, and insomnia. Acupuncture provides a safe and effective option for those seeking a natural approach to the treatment of anxiety related symptoms.


    Insomnia and depression are often linked and can be a result of chronic stress. A meta-analysis of research regarding the use of acupuncture for insomnia indicates that it is an effective treatment method. Additionally, acupuncture is a holistic medicine, treating not only the symptoms but also the primary cause without medication.


    The popularity and proven results of cosmetic acupuncture is a rapidly growing segment of the profession for anti-aging and prevention. More and more people, including celebrities, are going to acupuncture to address signs of aging. Those who receive facial acupuncture significantly improve the appearance of fine lines and wrinkles, firmness, enlarged pores and acne scarring. This method increases the blood circulation in the skin and improves natural cell regeneration.

According to the 2015 World Health Organization (WHO), acupuncture is the fastest growing health care segment in the world.

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Franchise SupportWhat you get with Modern Acupuncture


You can count on our expertise to guide you through everything from choosing a prime location, negotiating your lease, to the entire build out process. We have one vendor to purchase all of your location’s equipment and millwork, which helps you open sooner.


Marketing is essential to driving customer traffic and creating brand awareness. Our marketing, public relations and design teams work together with you to develop traffic-building local and national promotions.


Vital to the operation of any Modern Acupuncture locations, our comprehensive franchise training includes: Hiring, client acquisition, marketing, business software, operations, financial modeling and key performance indicator tracking.

You'll leave our training well prepared and ready for ramp-up. We will also support your grand opening and provide on-boarding training you can offer all your employees, including Patient Health Information (PHI), OSHA required training, and position specific topics.


Our operations team serves as the primary support to our franchise community. From answering day-to-day questions to the execution of promotions, the operations team provides a wealth of knowledge and un-ending support, whenever you need us.

Rapidly Expanding

Regional Developers

Initial InvestmentWe are looking for people with a passion for helping others through alternative medicine

$39,500 $39,500 Initial Franchise Fee
$6,000 $14,500 Lease/rent, Security and Utility Deposits
$2,040 $20,000 Architectural, Space Plan, Permit
$97,000 $330,000 Leasehold Improvements (Including Lighting and Possible Construction Management Fees)
$5,300 $24,000 Signage
$28,500 $70,000 FCD Millwork and Fulfillment of Furniture and Fixtures
$10,400 $18,800 Zen Den Guest Chairs
$6,000 $9,000 Computer Hardware, Proprietary Software, Other Software, Supplies and Installation
$10,500 $16,500 Zen Den TV's and Sound
$1,000 $4,000 Business Licenses and Permits
$1,500 $5,000 Professional Fees and Services
$1,000 $2,000 Insurance
$1,500 $2,000 Initial Training Expenses, including travel during training
$2,000 $6,000 Start Up supplies
$8,000 $43,500 Base Lease Rent (3 months)
$15,000 $15,000 Grand Opening Marketing (3 months)
$975 $975 Technology Fee (3 months)
$150 $1,050 Internet Service (3 months)
$75 $300 Telephone Service (3 months)
$750 $1,500 Utilities (3 months)
$63 $63 Video Production Fee (3 months)
$84 $84 Clinic Music Fee (Annual)
$18,000 $40,000 Additional Funds (3 months)
Your actual startup costs may vary depending on multiple variables. To receive a more specific view of your potential initial costs, please contact us about opening a Modern Acupuncture franchise location in your market.