About Modern Acupuncture
Be part of the fasting growing franchise concept in the healthcare industry. Modern Acupuncture is the perfect opportunity to combine an entrepreneurial spirit seeking a proven and successful franchise model with the desire to make a difference and positive impact with your business.
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  (480) 999-5505 ext. 1
The Modern Acupuncture
mission is really quite
To Make Your Life Better.

Our Mission

is to make your life

One of the
Fastest Growing

segments of alternative
Propelling Acupuncture Into the 21st Century

The Demand

Delivering the benefits of acupuncture to the masses

Our management team is
Knowledgeable. Experienced.
Rapid Growth Regional Developer Model


20+ years creating sustainable & successful franchises

We offer an UNMATCHED
acupuncture experience
Value proposition that is superior to the competition

Simple Model

Designed on consumer wants & needs

Delivering Acupuncture
in a way that has NEVER
been done before
CONVENIENT, affordable and accessible


Acupuncture like it's never been done before

Our Mission

The Modern Acupuncture® mission is: To Make Your Life Better. A mission we do not take lightly from our corporate offices to each clinic experience across the nation.

We have a 20+ year track record of creating sustainable brands backed by operating systems that result in loyal and successful franchisees. Our approach to acupuncture is simple and innovative.

We deliver affordable acupuncture in first-class high traffic retail shopping centers with convenient hours including nights and weekends.

Modern Acupuncture provides the perfect opportunity to combine an entrepreneurial spirit, proven franchise model and a passion to change lives.


Business Model

We offer the consumer an unmatched acupuncture experience and value proposition that is superior to the competition. Modern Acupuncture was designed based on consumer wants and needs, and we proudly offer acupuncture treatments to the public.

Each nationwide location offers the natural health benefits of acupuncture in highly accessible locations. Our retreat-like setting allows you to relax and escape from your day, while experiencing the healing and well-being benefits of acupuncture. Our hours accommodate busy schedules and our affordable price plans keeps patients loyal to our clinics. Modern Acupuncture is a business model that appeals to everybody.

Turn-key build out and locations near grocery anchored, high foot traffic shopping centers (preferred 1200 to 1600 sq. ft.)


  • Proven membership model
    predictable reccurring monthly revenue
  • Minimal number of employees
    to manage between the Acupuncturists and Zen Advisors
  • Digital web based patient files
    web-based cloud platform
  • No insurance or accounts receivables to chase
  • Minimal non-perishable
    inventory to track
  • Convenient hours
    of operation including nights and weekends
  • User friendly software designed
    to be simple with automated
    monthly billing

Franchise Times



Download Our Brochure

Meet the TeamThe Modern Acupuncture leadership team has more than 20 years of experience and expertise in franchising.

Matt Hale

In 2016, Matt began his endeavor as Chief Executive Officer of ACU Development INC., franchisor of MA Modern Acupuncture. Prior to that time, Matt was both Vice President of Operations and a founding member of the management team at The Joint Chiropractic, with the likes of the founder of Massage Envy.

Matt’s leadership in the development of a strategic operational infrastructure played an integral part in growing the brand from eight units in 2010 to more than 340 open in 27 states in a six-year period. He was also a key member of the team that took the company public in 2014. Matt has also owned and operated his own franchise restaurant, giving him a deep understanding of franchising that he draws upon as CEO of MA Modern Acupuncture.

Chad Everts

Chad became the Chief Development Officer for ACU Development INC., franchisor of MA Modern Acupuncture in September 2016. Prior to that time, Chad was Vice President of Development and a founding member of the management team at The Joint Chiropractic for six years, with the likes of the founder of Massage Envy.

Chad is the co-founder and co-owner of Noodles Management, the franchisor of the restaurant concept Nothing but Noodles, which currently has several franchise locations in the South-East region of the United States.

Stephen Gubernick, DC

Dr. Gubernick has been with ACU Development INC., franchisor of MA Modern Acupuncture’s Chief Clinical Officer since September 2016. For the last five years, Dr. Gubernick has owned and operated a The Joint chiropractic franchise clinic in Scottsdale, AZ.

He has been a licensed chiropractor in the State of Arizona since January 2010 and has his certification in acupuncture. Prior to owning a The Joint chiropractic franchise, he owned his own chiropractic practice in Scottsdale, AZ.

Robert Doane, EAMP, LAc.

Bob has been practicing Chinese medicine for 20 years and his clinic is the largest privately owned Chinese medical clinic in the U.S., routinely seeing 100 to 125 clients a day. He also teaches his methods to Chinese and Western doctors in 36 countries. He has been and continues to be the keynote speaker at the largest Chinese medical forum in the world, TCM World Kongress in Rothenburg, Germany.

He is creating the new hire training for the licensed acupuncturist, assisting in the development of ongoing consumer education as well as providing oversight of the ongoing training of the brand’s licensed acupuncturists. He also has a degree in Physics and Master in Chinese Medicine.

Mike Nesteby

Mike has been the Chief Information Officer for ACU Development INC., franchisor of MA Modern Acupuncture since September 2016. Prior to that time, Mike was the Director of I.T. at The Joint Chiropractic since 2011 and was responsible for implementing technology infrastructure that could scale with The Joint's rapid growth.

His technical disciplines include programming, system design & architecture, project management, hardware, digital marketing and security. He brings over 15 years of experience working in I.T. and 8+ years of working in the franchise industry.

Chris O'Neal

Chris has been a Director for ACU Development INC., franchisor of MA Modern Acupuncture since September 2016. He is the owner of SurgCenter Development – the largest developer of ambulatory surgical centers in the United States, with more than 185 de novo centers developed to date in 26 states. He is a Regional Developer and Franchisee with The Joint Chiropractic and currently owns 54 franchise licenses and operates 27 The Joint Chiropractic franchises in five states. He is also the owner of Kynd Cannabis Company, the leading Nevada cannabis company for cultivation, production, and retail dispensaries. In addition, Mr. O’Neal has owned and operated three franchise locations for Famous Dave’s BBQ and Blackline Partners Inc., a regional bookkeeping and tax preparation business, with 32 locations in California.

Dr. Charles Anderson

After spending decades, training, teaching, researching, and caring for fragile babies as a Newborn ICU physician in some of the world’s premiere hospital systems, Dr. Anderson began to imagine a world where people had better access to high quality, high value, general health and wellness solutions. In 2011, after running business development and M&A for one of the largest healthcare systems in New England, Dr. Anderson formed a private equity firm allowing him to roll up his sleeves to acquire and scale health and wellness businesses. As the COO working with his team to build one of the largest Planet Fitness franchise groups (currently 75+ locations across North America), Dr. Anderson is excited to leverage his vast healthcare and multi-unit franchise experience as the Modern Acupuncture Regional Developer for MA, CT and RI.

Scott Goodson, StrawberryFrog

Scott is an entrepreneur, angel investor, and currently founder/CEO of StrawberryFrog, the world’s first Movement Marketing, Advertising and Design company based in NYC. He is the author of the best-selling book ‘Uprising: how to build a brand and change the world by Sparking Cultural Movements’ through McGraw Hill. Scott has launched and accelerated the growth of numerous businesses such as Google, European Wax Center, Sabra Hummus, which grew to billion-dollar businesses. He led the strategic and creative efforts for some of the world’s most iconic brands such as Heineken, Jim Beam, Emirates Airline, Diet Coke, Smart Car and Pampers. Scott, his wife and his two sons live outside Manhattan.

Shannon Ackley

Shannon became the Director of Operations for ACU Development INC., franchisor of MA Modern Acupuncture in September 2016. She opened her own Modern Acupuncture franchise in April of 2018. Prior to that time, Shannon was the Senior Manager of Training & Development with The Joint Chiropractic, working closely with the leadership team. Shannon also spent 18 years at Petsmart, Inc, where she held various operations and learning positions.

Shannon’s expertise in operations and developing learning solutions for growing national brands has been an integral part of the operational excellence and best practices for Modern Acupuncture.

Modern Acupuncture BuzzMedia Segments featuring Modern Acupuncture

L.Ac Laura’s Story
FOX 26 - Acupuncture for Acne
Dr. Tiffany Avery’s Story

Keep current about all future news, patient testimonials and educational segments featured exclusively on our YouTube channel.

View More Clips
A Lifestyle of Wellness that Celebrities Love

Why Acupuncture?Purpose, History, Opportunity and Benefits


DEFINITION: Tiny needles (thinner than a human hair) are inserted carefully into key points on the body activating the body’s natural healing abilities.

HISTORY: Acupuncture is believed to have originated around 100 BC in China, around the time The Yellow Emperor's Classic of Internal Medicine (Huangdi Neijing) was published. Acupuncture is used all over the world. Modern Acupuncture is cultivating a movement to propel acupuncture into the 21st Century mindset.

PURPOSE: Acupuncture is used mainly to relieve discomfort associated with a variety of diseases and conditions. Acupuncture is proven to effectively help with pain relief, stress and relaxation. Today’s modern stressors may have debilitating effects on living life to the fullest. Acupuncture is used as part of a health routine to achieve ongoing wellness without prescriptions. Our mission is to revolutionize healthcare with affordable, approachable, convenient treatments in locations across the US.

TO THE POINT: Acupuncture is known to effectively treat pain and other ailments. However, we are impacting the multi-billion-dollar market spent on cosmetic products and treatments with all-natural facial acupuncture. Now it’s convenient and affordable to experience both health and facial acupuncture at the same time to glow from the inside out.



  • Acupuncture is part of the ever-growing “alternative” medicine industry, which is estimated to be worth an astounding $197 billion by 2025.
  • More than 14-million people have tried the millennia-old Chinese practice, and many doctors hope it can be an effective alternative to opioids for pain management—which could be the reason the proportion of Veterans Health Administration facilities that offer acupuncture has gone from 42 percent to 88 percent over the past seven years.
  • 49 Locations currently open; 60 to be open by end of 2019.
  • Acupuncture has failed to penetrate major markets such as pain, stress, beauty and wellness in the U.S., but is now being widely recognized as a needed solution for pill-free relief.
  • There are approximately 35,000 Licensed Acupuncturists in the United States.
  • Minimal number of employees to manage between the Acupuncturists and Zen Advisors
  • Turn-key build out and locations near grocery anchored, high foot traffic shopping centers (preferred 1200 to 1600 sq. ft.)
  • Grocery anchored, high foot traffic shopping centers
  • Proven membership model, recurring monthly income
  • National scale, marketing consistency, operational standards and brand awareness

Acupuncture: Key areas of opportunity

  • PAINOpen or Close

    It is estimated that over 100 million Americans suffer from chronic pain. It is difficult to reach the optimal health you deserve if you’re living with pain. We will treat you like an individual and work with you to address the source of your pain. Our licensed acupuncturists will help customize a plan for you to achieve relief in an all-natural, pill-free way.

  • STRESSOpen or Close

    Stress is linked to the 6 top causes of death. Acupuncture is an all-natural way to find stress relief. We make each treatment stress-free and want you to focus on relaxing and finding the Zen you deserve. Take 30 minutes to recharge so you can conquer the world! Your licensed acupuncturist will create a plan that will be the ultimate ticket to escape and recharge.

  • BEAUTYOpen or Close

    Acupuncture is a no-tox option to glow from the inside out. U.S. beauty is a $70 billion-dollar industry. Join our movement to ditch the chemicals, injections and harmful beauty regiments and embrace Modern Acupuncture’s 2,500 year-old practice for your skin health.

Who’s Getting Acupuncture?

MindBody released a report, 2019 Integrative Wellness Index Report which indicated that Acupuncture is on the rise. This report focuses on how Americans engage in all seven dimensions of wellness services to improve their holistic health. Here is what the report says about Acupuncture.


mbo report

All data was taken from the 2019 MindBody Report: 2019 Integrative Wellness Index Report


mbo report

All data was taken from the 2019 MindBody Report: 2019 Integrative Wellness Index Report




What are patients saying?

Modern Acupuncture conducted a patient survey via email in March 2019 and we had nearly 1,000 patients respond. Here are the results:



*Survey was sent to the entire Modern Acupuncture patient base (current and past patients) with no incentive to participate. Nearly 1,000 patients responded, and results were analyzed by Modern Acupuncture corporate using data produced from survey monkey.>


The World Health Organization (WHO) has evaluated the use of acupuncture as a treatment for numerous health conditions and continues to research more. Learn more at on the official WHO website regarding integrative and complementary medicine.

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Franchise SupportWhat you get with Modern Acupuncture


You can count on our expertise to guide you through everything from choosing a prime location, negotiating your lease, to the entire build out process. We have one vendor to purchase all of your location’s equipment and millwork, which helps you open sooner.


The Marketing Team starts working with you months prior to opening to plan a comprehensive grand opening and continues support throughout the year with pre and post planning and evaluation tools. A national strategy is planned and presented each year in conjunction with our National Marketing Advisory Council comprised of Regional Developers, Franchisees and our National Marketing and PR partners. Each quarter you are guided with promotions, health education awareness, grassroots best practices, and referral and retention strategies.

Our national scale marketing provides consistency, operational standards and brand awareness for the first time in history for acupuncture in the US. 


Vital to the operation of any Modern Acupuncture locations, our comprehensive franchise training includes: Hiring, client acquisition, marketing, business software, operations, financial modeling and key performance indicator tracking.

You'll leave our training well prepared and ready for ramp-up. We will also support your grand opening and provide on-boarding training you can offer all your employees, including Patient Health Information (PHI), OSHA required training, and position specific topics.


Our operations team serves as the central support to our franchise community. From answering day-to-day questions to the execution of on-going promotions, the operations team provides a wealth of knowledge and continuous support. Our step-by step Operations Manual includes information to open and operate a Modern Acupuncture franchised clinic.

mindbody report2

CEO Matt Hale, created the Mission To Make Your Life Better and the company is based on that foundation.


Rapidly Expanding

Regional Developers



"Helping people and making their lives better is more rewarding than you can imagine. Our franchisees witness patients coming into their clinics every day with an ailment they have suffered from chronically. The feeling they have when that patient walks out with drastic improvement is priceless. We are all in business to put food on the table and send our kids to college, but when you can do that and impact the quality of life for hundreds of people in your community; nothing compares. We combine passion and purpose with the mission to make lives better."

Chad Everts, Co-Founder & Chief Development Officer


About Us

Our approach to acupuncture is simple and brand new to the profession. We deliver affordable acupuncture in first-class, high traffic retail shopping centers with convenient night and weekend hours.

top 500


Modern Acupuncture was named #143 fastest growing franchises for 2019 by Entrepreneur's Franchise 500® and was on the cover of Franchise Times in 2018